It’s that time of year again—Valentine’s Day season! We are busy bees here at Virgin Farms. Everyone plays a special part in ensuring that everything runs smoothly and our florists receive their fresh cut flowers. This blog post is dedicated to our dynamic team of employees: our Account Managers, Accounting Department, Shipping Department, our warehouse staff and Margarita, our housekeeper who keeps everyone in good health and spirits every day. Here’s a synopsis of the crazy months in preparation for February 14th…
Throughout January, our Account Managers begin pre-booking orders. Meanwhile in Ecuador, our farms are in the production process preparing for the high demand of roses. Colors such as red, pink, and white are popular for February 14th. Juan, our buyer, negotiates with our farms in Ecuador and Holland and places the orders for future inventory. As February approaches, the company’s President, visits the rose farms to survey the cultivation progress.
Here at Virgin Farms, our employees in the warehouse prepare shipping boxes with insulation. These will be filled with beautiful flowers arriving to talented florists and event designers across the nation. By the end of the month, our account managers and accounting department get swamped with phone calls and paperwork. Order confirmations are collected and confirmed.
By the first day of February, the Valentine’s Day mayhem begins. The floral supply arrives from the farms to our facility. The flowers are sorted, loaded into the inventory system, and stocked on the shelves in the cooler. For the first two weeks of the month, all the orders are packed and shipped to our customers via FedEx (Priority Overnight). Our shipping coordinator, Yolanda, is in charge of creating shipping labels, filling out freight documentation, enclosing invoices and accounting for the total boxes leaving our facility. Every box has an assigned tracking number, which is used to determine its transitory progress and delivery status.
The team of dedicated men in the warehouse is especially busy for the first two weeks. Virgin Farms’ Operations Manager, Rodrigo, is in charge of inventory, warehouse material and supplies, as well as coordinating the workflow of our team in the cooler. The men endure frigid temperatures at 32º F in the cooler packing all the orders. They arrive early in the morning and work arduous hours until every single box is loaded onto the FedEx truck for transport.
Popular Valentine’s Day Roses
So what type of flowers does Virgin Farms sell during Valentine’s Day? Just about anything a florist would need—spray roses, alstroemeria, gyp, lilies, hypericum, orchids, carnations, aster, and limonium are just a few varieties we offer. These focal flowers and fillers come from farms all around the world including Holland, Israel, New Zealand, and Colombia. Our roses are grown in the cool, mountainous regions in Ecuador. The temperatures, soil, sunlight and altitude are perfect conditions for producing the best quality of roses.
This variety is synonymous with Valentine’s Day. The crimson red petals are ruffled inward, shaped like a heart and making it the perfect rose to express love. If you’re going for a romantic, vintage look for floral arrangements this is a lovely variety.
One of our classics, this rose is the most common and highly requested varieties at Virgin Farms. It is a bright candy apple red and blooms quite large.
This red rose is also one of our popular varieties. It has a lengthy vase life, lasting approximately 10 to 14 days and is available year round.
A very sultry rose, Black Baccara has a velvet-like appearance wine-red with shades of black. It combines well with cream colored roses, lavender flowers, and fillers such as hypericum and dianthus.
Post Valentine’s Day
After February 14th, business is back to normal. Our Account Managers follow up with customers to ask how Valentine’s Day turned out. The best phone calls are the one’s we receive from clients just to say ‘Thank You!’ Hearing wonderful compliments about our service and premium quality of flowers makes us appreciate our work.
“A flower cannot blossom without sunshine, and man cannot live without love.” —Max Muller