Our long-time customer and friend, Jerry from Extra Touch was featured on the Today Show.
The segment “Business is blooming for Valentine’s Day flowers amid pandemic” covers the incredible logistical process of transporting flowers from the farms in South America to Miami International Airport, the largest receiving hub of fresh-cut flowers.
The story covers how the flower industry is booming despite the pandemic. Reports from UPS Airlines indicate that there is a 48% increase in flower boxes from 2020 to 2021. Around 73 flights were added to accommodate the 21 million extra stems being shipped to the U.S. than before the pandemic began. That’s 850,000 more boxes than the last year (2020).
The spike in flowers is due to people skipping outings and gatherings, and spending more on floral arrangements to send to their loved ones.
Jerry from Extra Touch located in Palm Beach, Florida has been our client since 2007. To meet the demand this year he had to hire 21 new employees.
Watch the entire segment. (Jerry’s interview minute 1:20)