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valentine's day flowers

Valentine’s Day Tips and Floral Specials

It’s the season of love and stress! In the floral industry, January is preparation month for Valentine’s Day. At Virgin Farms we begin planning as far back as December. We look at trends and statistics from previous years to project this year’s goals, make improvements, and prebook inventory with our farms. We always recommend florists to book as early as possible throughout January. As we draw closer to February, the colors or varieties you may need will be limited.

Tips for Valentine’s Day¬†

  • Book your flowers early.
  • Return your order confirmation form promptly.
  • Start advertising! Consider Facebook ads, as they are effective and inexpensive.
  • Clean up your shop and order your supplies.
  • Hire¬†seasonal staff for deliveries, cashiering, or designing.
  • Plan your delivery routes. It saves time & gas!
  • Relax! Even though Valentine’s Day is a stressful season make the best of it. Take breaks every 90 minutes if possible. Stay hydrated & eat healthy snacks that boost energy. Drink plenty of vitamins to keep your immune system strong under stress.
Floral Expressions Box 2016

Floral Expressions Box 2016

Floral Expressions Box

Our most popular boxed floral package¬†is ‘Floral Expressions.’ This box contains assorted varieties of fillers and focal¬†flowers to create unique designs that express love in a myriad of ways. Most of the varieties such as kale, hyacinth, callas, lisianthus and such are from our partner farms in Holland, which have been in the floral industry for years and supply the freshest and highest quality flowers internationally.

If you are interested in the Floral Expressions box or any other floral special, please call 1.888.548.ROSE.

For inspiration and design concepts for Valentine’s day floral arrangements, follow us on Pinterest! Our friend at Marathon Florist styled flowers for a beachside photoshoot courtesy of Care Studios. Pin our latest additions to your boards to keep those ideas in mind when you’re designing.

Pinterest: Virgin Farms Direct

Pinterest: Virgin Farms Direct

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Valentine’s Day Marketing Tips for Florists

This year Valentine’s Day is on a Saturday.¬†With some¬†creativity, this may be an opportunity for twice the sales if you think outside the vase. Marketing trends reveal that today’s consumers make purchases that deliver a message and tell a story. For instance, they want to know where their flowers were grown because it adds¬†sentimental value to their purchase.

We have compiled¬†some Valentine’s Day marketing tips for florists that may be useful.

 Create a Buy One, Get One Bouquet Deal

Most people like to receive their flowers at work to show it off to their co-workers. Let’s be honest, it’s also a romantic gesture! Since Valentine’s Day is on Saturday, it doesn’t mean you have to miss out on floral delivery sales. Create a packaged deal for customers: Send a bouquet to your sweetie at work on Friday, and get the second one for¬†Valentine’s Day at a discount.

Sell Flowers to Restaurants

Many florists have told us that they get extra business from local restaurants. Offer small bouquets made of roses, carnations, leather leaf and gyp or single stems of roses. Restaurant owners usually offer a free rose or small bouquet to couples that dine in on Valentine’s Day.

Tips for Buying Wholesale Flowers

Virgin Farms custom packed flowers

Custom Packed Flowers

In the flower industry, Valentine’s Day season begins right after the New Year. We strongly encourage customers to pre-book as early as possible in January. For floral designers, this allows you to get first pick from our inventory at a good price. Red roses in particular always increase in price, and in general for all flowers in demand as we get closer to Valentine’s Day.

When choosing a ship date, consider how long it will take to prep and process flowers, as well as design the arrangements. At Virgin Farms, the busiest ship days begin the week before Valentines Day up to a few days before February 14th. Our Ecuadorian roses and Dutch flowers are known for the lengthy vase life, premium quality and freshness. Your account manager will guide you through every step until you receive them at your door.

Advertising Your¬†Valentine’s Day Floral Arrangements


Social Media
Most people are active on¬†Facebook,¬†Instagram, and¬†Twitter. Take advantage of the fact that it’s free and effective in creating word-of-mouth.¬†Share¬†photos of your shop, employees and floral arrangements and gifts. Facebook allows you to create ads and target specific segments based on age, interests, and gender among some options.

Instagram is a great social media platform if you’re targeting the younger crowd. Create a contest in which they share a photo of their Valentine’s Day floral arrangement using your company name as a hashtag (example: #VirginFarms). Hashtags allow people to search photo posts by topic as you would in a search engine. The key is to gain followers to create brand awareness and drive consumers to your floral shop even after Valentine’s Day.

Mobile Shopping Apps
List a deal or voucher on daily deal apps such as Groupon and Living Social. “As of September 2014, Groupon is the¬†most-visited coupon website in the United States¬†with approximately 30 million unique monthly visitors and accounts for¬†59.1 percent of the U.S. daily deal market.” (Source:¬†http://www.statista.com/topics/824/groupon/)

MailChimp Email Marketing

MailChimp Email Marketing

Email Marketing
Capture emails from your website visitors or on social media. MailChimp is a free platform for sending newsletters. Create a landing page in which visitors can sign up to receive emails in exchange for a coupon. Most email marketing platforms have built-in analytic reports that determine if the your campaign was effective. You can see which subscribers opened your email, what they clicked on, and if they visited your site.

Begin sending emails the last week of¬†January¬†introducing popular floral arrangements and useful information such as ideas for Valentine’s Day gifts, the meaning of certain floral varieties and colors, or curate a list of local events taking pace on February 14th. The week before Valentine’s Day, include coupons and promotions for loyal subscribers and customers. Include a call to action button directing them to your website’s e-commerce page.

What are your methods of promoting your flowers and gifts for Valentine’s Day? Share in the comments.

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