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Travel Diary: Virgin Farms Goes to Ecuador

Rose Farm Nursery

Rose Farm Nursery

January 10th, 2019

Today we embark on a journey to Ecuador. It’s close to Valentine’s Day season and we will be visiting our farms. Most cultivate roses and others are growers of calla lilies, asiatic and oriental lilies, and other focal flowers and fillers. Our flight takes off at 3:55 p.m. and we arrive at 7:55 p.m.

Arrival at Quito, Ecuador

As we descended into the city of Quito, from the plane we could see all the lights from the city below us along the mountains illuminated in the darkness. The view was breathtaking. After collecting our luggage we made our way 20 minutes to our quaint “hosteria” called San Jose in Puembo with historical roots. The property even has a corral with farm animals including llamas, sheep, chickens, and peacocks. 

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Throwback Thursday: Trip to Ecuadorian Rose Farms

When you receive your roses from Virgin Farms, it’s not just a product. There’s a story to each rose, from the time it is planted in the ground to the time they are harvested. In September we will be visiting the farms to take you on a journey of the cultivation process.

The pictures below are from our visit to Ecuador in 2004. The cool weather and high altitude is what makes conditions optimal for growing robust roses. There is plenty of work involved in making sure the rose plants have the proper level of sunlight, hydration, and fertilization.

Once the roses are harvested, they are transported to a packaging facility onsite. The roses are checked for quality assurance, and sorted by stem length. Employees then package each bunch in protective insulation and cardboard. The bunches are taken by lot into a cooler where it is a chilly 32℉. The cold chain method preserves the roses’ freshly harvested state until it arrives to you. This is why your flowers often look thirsty upon arrival to your shop. Once you hydrate your flowers, they begin to bloom and show off their beauty.

Visit to our Ecuadorian Farms in 2004


We will be sharing photos and live streaming from the farms in September. Be sure to follow us on social media go on the journey with us! Instagram @virginfarms

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