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floral design

Principles of Flower Design

The art of designing floral arrangements may seem simple. Just grab a bunch of flowers, put them in a vase and voila! You are a designer. To really master a profession, dedicate yourself to learning a profession well through preparation. Take classes, read articles and watch tutorials, or intern with a professional designer to learn the trade.

We found an excellent guide online published by the Baxter County Fair titled, “Principles of Floral Arrangement.” It was published in 2005, but it provides a great foundation for the theory of designing and composing arrangements. The guide is useful for interns learning how to arrange flowers professionally. The comprehensive guide explains everything from processing flowers to choosing the proper containers. It also provides an introduction to color harmonies to help designers select color schemes for floral arrangements. Patterns, textures, and sizes of floral varieties to create a harmonious design. For instance, using spring flowers with a winter flower would have a mixed expression of seasons.

Access the PDF Guide: Principles of Floral Arrangement

Expression through Floral Design

Expression through Floral Design (Principles of Floral Arrangement, Baxter County Fair, 2005)

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Prom Season Flowers

In a few months, teenagers will be attending the most awaited event of the year—prom! High school seniors and juniors save up every penny to splurge on dresses, tuxedos, shoes, hairdos, makeup, corsages, boutonnieres—and maybe a limo service to arrive in style.

For florists, prom is a great opportunity for company exposure and to reach the younger market.

Choose floral varieties that are small enough for a wrist or to pin on a tuxedo. Corsages and boutonnieres are a delicate accessory, so keep it simple but elegant by using eye-catching flowers such as cymbidiums. Also keep in mind teens will be dancing the night away—work with blooms that are sturdy enough to withstand the harlem shake!

Prom Floral Corsages

(Suggested varieties for corsage and boutonniere designs)

Focal flowers: spray roses, mini cymbidiums, ranunculus, mini callas, alstroemeria, and mini carnations. 

Filler flowers: hypericum, solidago, astilbe, wax flower, and gyp.

Promote your Flower Shop

Begin promoting your shop as a source for corsages and boutonnieres a couple of months ahead of prom. Teens should have their dress or tux narrowed down by now, which means they’ll begin looking for color schemes and floral varieties to match their ensemble. Design samples to use as display pieces at your shop and take plenty of photos. Mix and match flowers, ribbons, wrist bands and jewels to showcase what you can create for their special night. You can offer a packaged deal  or discount for teens purchasing both a corsage and boutonniere.

Social media is changing the way we advertise by creating a closer—and a more personable connection—with your customers or target market. 

Teenagers are heavy social media users, and it is the perfect opportunity to market your shop as a resource for their floral accessories. Post pictures of sample designs on Instagram, and use hashtags so your photos appear when they use the search bar to discover users to follow. For example #corsages #prom #boutonnieres #promflowers #promcorsages could be popular tags.

On facebook, you can post content with photos, run contests, and announce special offers to promote your shop during prom season. Shortstack is a great resource for ideas to keep your facebook page fresh with new content and tab apps to grow your fan base. Ask teens to share photos from prom night on social media, and have your followers vote on the best entry. Award a prize to the participant who had the most votes. Not only are you getting exposure and word-of-mouth, but you’re also encouraging others to interact on your social media sites and attract possible shoppers.

Wishing you a busy prom season!

Follow us on Instagram @virginfarms and use hashtag #VirginFarmsFlowers to show us your #floraldesigns for prom season.  

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