fbpx Skip to main content Skip to search

Archives for Uncategorized

Boost Your Mother's Day Floristry Sales

Boost Your Mother’s Day Floristry Sales: Strategies for Success

Mother’s Day is a time-honored tradition to celebrate the special women in our lives, and what better way to convey love and appreciation than with fresh cut flowers? As a florist gearing up for this significant occasion, it’s essential to strategize and optimize your sales tactics to capitalize on the demand for floral gifts. In this guide, we’ll explore actionable tips to help you maximize sales and delight customers with stunning floral designs.


Stock Up on Fresh Cut Flowers: Start by ensuring you have an ample supply of fresh cut flowers, including classics like roses alongside focal and filler flowers to accentuate your Mother’s Day floral arrangements. Partner with reliable floral suppliers to guarantee the freshness and quality of your inventory.

fresh cut flowers

Curate Captivating Floral Designs: Capture the essence of Mother’s Day with enchanting floral designs that resonate with your customers. Consider incorporating pastel hues, delicate blossoms, and elegant arrangements that evoke feelings of love and appreciation. Showcase your creativity by offering a diverse selection of bouquets, centerpieces, and custom arrangements tailored to different preferences and budgets. Think about the person giving the arrangement as a gift: Is it from a significant other, a child or grandkid, a friend, a coworker?

floral arrangement

Optimize Your Online Presence: In today’s digital age, a strong online presence is crucial for reaching and engaging customers. Enhance your website with captivating images of your floral creations, compelling product descriptions, and seamless online ordering options. Leverage search engine optimization (SEO) techniques to ensure your website ranks well for relevant keywords. Tools to help you plan for high search volume keywords include Google Keyword Planner.

Promote Early and Often: Start promoting your Mother’s Day offerings well in advance to capture the attention of customers planning their gift purchases. Utilize email marketing campaigns, social media platforms, and targeted advertising to showcase your floral arrangements and special promotions. Highlight the beauty and significance of fresh flowers as the perfect Mother’s Day gift, emphasizing their ability to convey love and appreciation in a meaningful way. Jump on trending audio and video edits on Instagram and TikTok—your content will join the ranks of the Explore and For You feed on both platforms.

Promote your flower shop on social media

Offer Special Deals and Packages: Entice customers with irresistible deals and packages designed to add value to their Mother’s Day purchases. Consider offering complimentary upgrades, free delivery options, or exclusive discounts for early bird orders. Create bundled packages that combine fresh flowers with complementary gifts such as chocolates, greeting cards, or scented candles to enhance the gifting experience.

Gift basket Mothers Day

Provide Exceptional Customer Service: Stand out from the competition by delivering exceptional customer service at every touchpoint. Offer personalized recommendations, assist customers in selecting the perfect floral arrangements, and ensure timely delivery of their orders. Go the extra mile to exceed customer expectations and leave a lasting impression that encourages repeat business and referrals.

Provide excellent customer service at your flower shop

Collect and Showcase Customer Testimonials: Build trust and credibility with potential customers by showcasing positive reviews and testimonials from satisfied clients. Encourage happy customers to share their experiences and feedback on your website, social media channels, and review platforms. Authentic testimonials serve as powerful endorsements of your florist business and help reassure hesitant buyers.

Customer reviews are valuable to business

By implementing these strategies, you can elevate your Mother’s Day florist sales and create memorable experiences for customers seeking the perfect floral gifts to honor the special women in their lives. With fresh cut flowers, captivating floral designs, and a commitment to exceptional service, you’ll make this Mother’s Day truly unforgettable for your valued customers.

Read more
Low Key Photography Cremone

Low-Key Flower Photography

Low-Key Flower Photography Tips

If you have visited our website, you will notice our varieties are photographed on a black background. The purpose is to draw focus to the variety and its floral characteristics. Low-key photography is the art of being creative with light to expose the subject while concealing the background with shadows.

Materials Needed

  • Camera
  • Strobe Lights
  • Tripod
  • White Balance Card
  • Black Backdrop
  • Vase
  • Flowers

Setting Up Your Studio

You don’t need a fancy setup. A dark black cloth or matte black poster paper will work perfectly as a backdrop. Be sure that it is a thick cloth, otherwise, the flash will permeate through the cloth. What you want is the light to bounce off of your backdrop.

Place your camera on a tripod and place your flowers in a vase. Use a table or pedestal to give some height. You will need 1 or 2 strobe lights. Set them a few feet away from where you have your flowers set up. Pointing toward the flower in the vase on opposing sides.

Adjust your flower by positioning it the way you would like it to be photographed. Think about the purpose of this photo: Is it a product photo for your website? For Virgin Farms we use low-key photos for our website’s product catalog. A 45-degree angle works best to show the flower’s characteristics including colors, petals, size, and aperture.

Equipment Setup

Set your strobe lights to activate in sync with your camera’s built-in flash. Turn your camera to manual mode and make sure the flash is on. In your camera settings, adjust the flash compensation to negative. To capture just the flower and all its details, zoom in your lens—210 mm is a good focal length. Place your camera and tripod a few feet away from your flower. Also, be sure to separate your flower from the backdrop at least 12 inches away, otherwise, the flash from the strobe lights and camera will cast a shadow on your backdrop and you will not achieve the low-key lighting effect. Your subject should look like it is drowned in darkness.

Before Photographing

In settings, turn your camera’s color mode to neutral and change the white balance preset to custom. Hold the white balance card up in front of your camera. Take a photo of the gray card side, and that will set your custom color balance. Next, hold the color card side up to your flower (you may need an assistant) and take a photo. The purpose of this preparation is to edit in post-production. When working with artificial light the color of flowers may be altered and the hue may not be truly represented. Always shoot your images in RAW format to allow editing in software such as Lightroom or Photoshop.

Camera settings

To achieve a low-key photo, your settings must harmonize to produce the light and shade effect.

  • ISO: Use a low ISO to prevent grainy photos. Try about 250 to 350, but experiment as needed to brighten or darken your photo.
  • F-Stop: Use a mid-point f-stop. The higher the number, the less light enters the lens. At F7 or F9 you’ll let just enough light in while keeping your subject in focus and blurring the background.
  • Shutter Speed: The shutter speed determines how fast your lens stays open, freezing your frame. Since we are using strobe lights and camera flash, you want a quick shutter speed just enough to allow light but produce a shadow to surround the subject. Try 160, but again experiment with the settings as you see fit.


Try to underexpose when photographing. In post-production editing, you can always adjust the exposure. It is always more difficult to correct overexposed photos than to brighten up an image. Similarly, a photograph that is too underexposed will be too dark to adjust. Your photo should be in the middle ground as far as exposure goes, giving you room to make minor adjustments.

The Low Key Effect

Cremone Salmon Pink – Virgin Farms

If you have followed these steps, your result should be a well-lit subject engulfed in shadow. The synchronization of light and your camera’s settings all perform in unison to produce a scientific masterpiece. After you have taken your photos, import your files into editing software such as Adobe Lightroom or Adobe Photoshop. Choose which photos make the cut and flag those as keepers. Make adjustments to your photos such as exposure, highlights, and shadows.


Choose your flower based on your goals for your photo. Select one that is nicely formed and has little to no blemishes. Trim the stem if necessary and place it in a vase leaning slightly at a 45-degree angle. Take a test shot and adjust the flower until you’re happy with the composition. Tilt or rotate your flower, and remove any flawed or bruised petals. Take multiple shots—you will probably discard most of them, but that is the beauty of digital photography. Later in post-production, you can choose the best photo and edit it.


When editing your images, don’t apply filters or unrealistic color adjustments. If your images are used for product showcasing, you want the photos to be a representation of the actual flowers. Unless you’re going for a creative effect, then you can experiment with unusual alterations.

Read more

Jules Elie Dutch Peony

What a spectacular transformation from bud to blossom!

Jules Elie is a rosy-pink peony and its bloom characteristic is bomb shape. It has a few rows of guard petals on the outer part, and smaller feathery-shaped petalodes bunched in the center forming a perfect mound. The foliage is a crisp dark green contrasting beautifully against the vibrant pink blossom.

This particular variety holds its shape well and blooms slower, which is great for vase or bouquet work.

Jules Elie dutch peony

Jules Elie dutch peony

Read more

Flower Fact Friday: Daffodil

Did you know that the earliest record of daffodils was two or three hundred years B.C.? They were grown primarily by ancient Greeks and Romans. Narkissos is the ancient Greek word for the narcissus flower, daffodil.

In mythology, Narcissus was a hunter who was considered beautiful. His conceited personality led him to use and reject his admirers with no consideration for their feelings. The goddess of revenge, Nemesis, decided to punish Narcissus for his egotistical behavior. She lured him to a stream where he became infatuated with his own reflection and eventually drowned. He was transformed by the nymphs into a flower.

If you notice, daffodils are slightly bent facing downward resembling Narcissus who refused to look up from the stream.




Read more

Holiday Magic begins with Fresh Cut Flowers

It sounds cliche, but the holidays really are the most wonderful time of the year. The decorations, the Christmas music, traditions and holiday spirit all combine to make it a joyful season.

At Virgin Farms, holiday magic begins with fresh cut flowers! We always offer the most exotic floral varieties from roses to novelty spray glittered fillers to make dazzling arrangements. Back for a limited time, we have two prepackaged combos.

Contact our headquarters to place your orders for the season. These holiday floral packages can be combined with other flowers. For instance, you can order the Bling Bling Box with roses or dutch flowers and we’ll package it all together in a large box.

White Craze Box
For an all white winter theme, we recommend the White Craze box. You get an assortment of varieties including daisies, alstroemeria, snapdragons, stock, gyp, cushions, spider mums, cremone mums and green button poms and more.

Shipping Schedule:
November 30th, 2015 – December 21st, 2015

Bling Bling Box
This box includes craspedia, ruscus, wax, hypericum and gyp, sprayed in glitter in the colors silver, copper, red and gold. Whether you are using them in floral centerpieces or holiday wreaths, these fillers add sparkle and pizazz!

Shipping Schedule:
December 7th, 2015 – December 28th, 2015

(Click to view & download flyer)

Read more