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Weekly Dutch Floral Special

Sign up: Weekly Dutch Floral Special!

We bring in spectacular varieties from Holland such as hydrangeas, allium, stock, kale, wax flowers, peonies, tulips, and ranunculus.

Every Wednesday we email special pricing on these floral varieties. You can also purchase the Dutch Box: A prepackaged assortment of fresh cut flowers (a surprise mix ever week).

We also include floral facts and in house product availability on regular items such as roses, and other focal and filler flowers such as solidago, limonium, and gyp.

Visit our website to subscribe!

 

Weekly Dutch Floral Special

Sign up to receive weekly Dutch floral specials.

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New Product Exploration: Eternal Roses

In the classic fairy tale Beauty and the Beast, a prince is condemned to a curse for judging an old beggar woman by her haggardly appearance. This old woman presents a rose as a gift in return for shelter. Without a single ounce of compassion, the prince crudely turns her away. Suddenly the old woman transforms into a beautiful young lady, and tells him that true beauty lies within.

To teach him a lesson, she transforms him into a beastly animal and presents him with “The Enchanted Rose.” The prince is to fall in love and find true beauty before he turns 21. In representation of time and youth, the rose will bloom and eventually perish, condemning the Beast to remain in his state forever.

As with most fairy tales, the prince or princess always finds true love and live happily ever after. Luckily the Beast finds Belle, a young lady who teaches him to see beauty from within.

What if you could make the beauty of a rose last forever?

The Eternal Rose is an interesting product we may offer soon to floral design professionals.

The Preservation Process

These roses are grown at the farms and cut once it has bloomed to the perfect diameter. They are then taken to facility and processed to remove the color. When they are translucent, the roses are placed in a tray for the artificial color tinting process. To maintain the rose’s appearance and shape, it is placed in a chamber to begin the “baking” process of preservation. The end result —a rose that lasts forever: An Eternal Rose.

Colors and Sizes

Eternal roses are available in an array of interesting colors. Some look as natural as the real roses such as the Freedom, Santana, Pink Floyd, and Ocean Song. Other colors are more novelty like black, green, baby blue, teal, and midnight blue.

      • Petite (Diameter 5 cm)
      • Standard (Diameter 6.6 cm)
      • Jumbo (Diameter 7 cm +)

 

Ideas for Arranging and Styling Eternal Roses

  • Sample Roses

You can keep a display of eternal roses in your floral shop for demonstration purposes.

  • Wedding or Party Souvenirs

Send guests home with an eternal rose as a keepsake of your wedding or event. Place it inside of a glass dome and create a floral terrarium for a rustic appeal.

  • Preserved Bouquets

Most brides wish they could keep their beautiful floral bouquet forever. With eternal roses, the original bouquet can be recreated and kept on display forever.

  • Seasonal Wreaths & Centerpieces

Unfortunately the holidays are only once a year. With preserved roses, you can arrange a wreath for Thanksgiving, Christmas and other major holidays. Bring them out for the season to display at your shop and show customers the designs you can create.

  • Craft Flowers

For crafting projects, eternal roses are ideal. They are dried, so you don’t have to worry about damaging the flower. You can hot glue the rose to Styrofoam or any other surface.

Share your thoughts and Ideas!
We would like your feedback about these preserved roses. How would you utilize them? If we include Eternal Roses in our line of products, would you purchase them?

 

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Prom Season Flowers

In a few months, teenagers will be attending the most awaited event of the year—prom! High school seniors and juniors save up every penny to splurge on dresses, tuxedos, shoes, hairdos, makeup, corsages, boutonnieres—and maybe a limo service to arrive in style.

For florists, prom is a great opportunity for company exposure and to reach the younger market.

Choose floral varieties that are small enough for a wrist or to pin on a tuxedo. Corsages and boutonnieres are a delicate accessory, so keep it simple but elegant by using eye-catching flowers such as cymbidiums. Also keep in mind teens will be dancing the night away—work with blooms that are sturdy enough to withstand the harlem shake!

Prom Floral Corsages

(Suggested varieties for corsage and boutonniere designs)

Focal flowers: spray roses, mini cymbidiums, ranunculus, mini callas, alstroemeria, and mini carnations. 

Filler flowers: hypericum, solidago, astilbe, wax flower, and gyp.

Promote your Flower Shop

Begin promoting your shop as a source for corsages and boutonnieres a couple of months ahead of prom. Teens should have their dress or tux narrowed down by now, which means they’ll begin looking for color schemes and floral varieties to match their ensemble. Design samples to use as display pieces at your shop and take plenty of photos. Mix and match flowers, ribbons, wrist bands and jewels to showcase what you can create for their special night. You can offer a packaged deal  or discount for teens purchasing both a corsage and boutonniere.

Social media is changing the way we advertise by creating a closer—and a more personable connection—with your customers or target market. 

Teenagers are heavy social media users, and it is the perfect opportunity to market your shop as a resource for their floral accessories. Post pictures of sample designs on Instagram, and use hashtags so your photos appear when they use the search bar to discover users to follow. For example #corsages #prom #boutonnieres #promflowers #promcorsages could be popular tags.

On facebook, you can post content with photos, run contests, and announce special offers to promote your shop during prom season. Shortstack is a great resource for ideas to keep your facebook page fresh with new content and tab apps to grow your fan base. Ask teens to share photos from prom night on social media, and have your followers vote on the best entry. Award a prize to the participant who had the most votes. Not only are you getting exposure and word-of-mouth, but you’re also encouraging others to interact on your social media sites and attract possible shoppers.

Wishing you a busy prom season!

Follow us on Instagram @virginfarms and use hashtag #VirginFarmsFlowers to show us your #floraldesigns for prom season. 

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Valentine’s Day at Virgin Farms

It’s that time of year again—Valentine’s Day season! We are busy bees here at Virgin Farms. Everyone plays a special part in ensuring that everything runs smoothly and our florists receive their fresh cut flowers. This blog post is dedicated to our dynamic team of employees: our Account Managers, Accounting Department, Shipping Department, our warehouse staff and Margarita, our housekeeper who keeps everyone in good health and spirits every day. Here’s a synopsis of the crazy months in preparation for February 14th…

Farm Cultivation (Virgin Farms)
January

Throughout January, our Account Managers begin pre-booking orders. Meanwhile in Ecuador, our farms are in the production process preparing for the high demand of roses. Colors such as red, pink, and white are popular for February 14th. Juan, our buyer, negotiates with our farms in Ecuador and Holland and places the orders for future inventory. As February approaches, the company’s President, visits the rose farms to survey the cultivation progress.

Here at Virgin Farms, our employees in the warehouse prepare shipping boxes with insulation. These will be filled with beautiful flowers arriving to talented florists and event designers across the nation. By the end of the month, our account managers and accounting department get swamped with phone calls and paperwork. Order confirmations are collected and confirmed.

 

February

By the first day of February, the Valentine’s Day mayhem begins. The floral supply arrives from the farms to our facility. The flowers are sorted, loaded into the inventory system, and stocked on the shelves in the cooler. For the first two weeks of the month, all the orders are packed and shipped to our customers via FedEx (Priority Overnight). Our shipping coordinator, Yolanda, is in charge of creating shipping labels, filling out freight documentation, enclosing invoices and accounting for the total boxes leaving our facility. Every box has an assigned tracking number, which is used to determine its transitory progress and delivery status.

The team of dedicated men in the warehouse is especially busy for the first two weeks. Virgin Farms’ Operations Manager, Rodrigo, is in charge of inventory, warehouse material and supplies, as well as coordinating the workflow of our team in the cooler. The men endure frigid temperatures at 32º F in the cooler packing all the orders. They arrive early in the morning and work arduous hours until every single box is loaded onto the FedEx truck for transport.

Popular Valentine’s Day Roses

So what type of flowers does Virgin Farms sell during Valentine’s Day? Just about anything a florist would need—spray roses, alstroemeria, gyp, lilies, hypericum, orchids, carnations, aster, and limonium are just a few varieties we offer. These focal flowers and fillers come from farms all around the world including Holland, Israel, New Zealand, and Colombia. Our roses are grown in the cool, mountainous regions in Ecuador. The temperatures, soil, sunlight and altitude are perfect conditions for producing the best quality of roses.

Hearts

Hearts

This variety is synonymous with Valentine’s Day. The crimson red petals are ruffled inward, shaped like a heart and making it the perfect rose to express love. If you’re going for a romantic, vintage look for floral arrangements this is a lovely variety.

 

Freedom_thumbs

 

Freedom

One of our classics, this rose is the most common and highly requested varieties at Virgin Farms. It is a bright candy apple red and blooms quite large.

 

forever young

 

Forever Young

This red rose is also one of our popular varieties. It has a lengthy vase life, lasting approximately 10 to 14 days and is available year round.

 

black baccara

 

Black Baccara

A very sultry rose, Black Baccara has a velvet-like appearance wine-red with shades of black. It combines well with cream colored roses, lavender flowers, and fillers such as hypericum and dianthus.

 

Post Valentine’s Day 

After February 14th, business is back to normal. Our Account Managers follow up with customers to ask how Valentine’s Day turned out. The best phone calls are the one’s we receive from clients just to say ‘Thank You!’ Hearing wonderful compliments about our service and premium quality of flowers makes us appreciate our work.

We wish you all a busy Valentine’s Day season! Follow us on Twitter, Facebook and Instagram for more “behind-the-scenes” at Virgin Farms!

“A flower cannot blossom without sunshine, and man cannot live without love.” —Max Muller

 

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Halloween Inspiration: Boo! Blooms

Halloween is creeping up in a few weeks! Whether you’re having a boo bash party or designing spook-tacular floral arrangements, we have the varieties that will knock ‘em dead. We’ve assembled an inspiration board with our most popular flowers themed around the occasion.

Follow our Harvest & Halloween board on Pinterest for more flower arranging inspiration, event themes and décor ideas.

Halloween Inspiration Board

Purple Intrigue

This rose is “spray tipped” in violet paint. It’s a science the farms have perfected to get the effect of an exotic bi-color rose. Incorporate eryngium into the design—get creative, and spray them with black floral paint to make them look like eerie spiders.

Hearts

Red roses have always been a staple during Halloween often associated with graveyards and vampires. Hearts is a dramatic crimson hybrid tea rose with intricately shaped petals. Continue the dark theme by pairing it with Magical Hypericum Universe.

Orange varieties

Santana, one of our newest varieties, is a rich pumpkin color. It is a large blooming rose. Mix it among green foliage and fruits for a harvest-themed centerpiece. Ornithogalum dubium is a fantastic variety with a long vase life. Tulips are also a popular flower to use during autumn. If you look closely, the gradation of orange to yellow resembles a candy corn.Tulips are thirsty flowers, so make sure to re-cut the stems and hydrate often.

Fall Novelty Pack

This tray is available for shipments now through Tuesday, November 26th, 2013. The rich bronze, gold, and yellow colors create a sense of comfort and warmth that autumn radiates.

Novelty Fall Pack

Share on Social Media!

We want to see your creativity using our flowers. Send us your pictures on Twitter, Facebook or Instagram and mention @virginfarms –we’ll follow you. We’ll also feature your designs right here on our blog and our Facebook page!

 

 

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Autumn Flowers in Season

 

There’s something wholesome about the fall season. The foliage changes, the air becomes crisp—a sense of warmth overcomes our surrounding. Autumn is a great season for weddings. Not only is the weather favorable, but a larger array of floral varieties are readily available. Halloween and Thanksgiving is also approaching, and our farms have already begun to grow and harvest the earthy, auburn tones that are popular around this time of the year.

Below are some popular rose varieties. You may recognize Free Spirit, a peachy-orange rose with beautifully ruffled edges. The tangerine-orange hue of the Santana rose is impressive. The ever so seductive and classic Forever Young and Freedom are two of our best-selling red roses. If you like bi-colored roses, Circus and High Magic are excellent choices.

Autumn Roses

Aside from our roses, we bring other fillers and focal varieties: mini callas, Magical Hypericum Berries (new at Virgin Farms), Asiatic lilies, Oriental lilies, assorted spray roses, and carnations. As always, we’re here to lend a hand—if you’re looking for a specific variety, we can help you find it.

Sprays, Lilies, Carnations

Each year we offer the Fall Novelty Pack. It’s a tray with an assortment of poms including spiders, disbuds, cushions, and daisies. We custom pack it within the box size you choose, along with other product you need. For instance, some of our customers order the Fall Novelty Pack and a few bunches of roses or fillers. Once the box is filled to capacity, we’ll ship your order. This is a popular floral tray, so reserve those poms before they’re sold out!

Shipments begin Monday, September 23rd through Tuesday, November 26th, 2013.

Novelty Fall Pack

Follow us on Pinterest to get inspiration and ideas for your designs, arrangements and events this fall season. Check back soon for more blog posts, and subscribe to our newsletter to receive specials and promotions!

What are your favorite varieties during this time of year? Share in the comments section.

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New Rose Varieties

At Virgin Farms we like to keep our product line fresh (literally). When we bring in new varieties we keep you, the designer, in mind by choosing exotic flowers, colors and visual textures. As always, our products must pass our quality test—some of the benchmarks we check for are bloom size, color, stem/bloom durability, and vase life.

 

Orange Party

orange_party

This rose has gorgeous hues in orange-red and yellow with spatters on the petals. It has a strong resemblance to volcanic lava, don’t you agree?

 

 

 

 

 

 

 

Blue Intrigue

blue_intrigue

If you’re familiar with the white Mondial rose, then you’ll love the Blue Intrigue. It is a “tipped rose”—meaning the edges of the petals are carefully spray-painted, in this case blue. The farms have perfected this method down to a science to create a “color dip” effect.

 

 

 

 

Amelia Tint

amelia_tint
Purple has always been associated as the color of mystery and royalty. This novelty is actually a white Amelia rose stem-dyed in purple. It absorbs the color from the water and turns a beautiful periwinkle purple with darker edges. Isn’t it enchanting?

 

 

 

 

 

Which of these new varieties do you like most, and how would you use them? Share your comments and ideas with us. Subscribe to our blog posts, and check back news and inspiration!

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Welcome to the new website!

After working closely with the designers at Cultura Interactiva, we’re excited to share the launch of our new website. It has been refreshed and redesigned to simplify navigation, and integrate social media sharing.

E-commerce

After receiving many requests, we will be offering online shopping (coming soon). You’ll have the opportunity to order pre-packaged flower combo boxes or create your own box from available preset varieties. You can choose the shipping date, and receive your order the very next day—same service, with the convenience of ordering online.

Floral Catalog

Our floral catalog has been reorganized and updated with new photos. Now you can browse by category and color (roses), and the new drop-down menu makes it easier to browse through the spectacular varieties we offer.

Track Your Order

Check the status of your order in the “Track Your Order” tab on our homepage. Just enter the 12 digit tracking number found on your invoice to track the location of your box.

Social Media

We’re socially connected, and we want to share the behind-the-scenes at Virgin Farms with you. Follow us on Twitter to chat, stay informed, and make networking connections. Are you a photographer at heart? Follow us on Instagram—you’ll see photos of flowers fresh from the cooler, new arrivals, and candid moments around the office. Participate in our Magical Mosaic challenge every week on Facebook. Every week we post a flower concealed in mosaic form—it is your task to guess the correct variety by submitting your answers in the comment box. The first participant to reveal the mosaic receives a prize! You can also connect with us on YouTube and Pinterest (online pinning board) for inspiration.

Newsletter

You can now sign up to receive our Weekly Specials from Holland. Submit your email and begin receiving promotions, discounts, seasonal specials, and get a heads up on new floral arrivals.

Blog

We will be updating our blog with interesting floral tips and trends, contests, and inspiration for floral designers and event planners.

Stay tuned!

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Virgin Farms Direct: Flower Packaging

http://www.youtube.com/watch?v=QgDlorwytW0

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